{"id":5799,"date":"2026-06-05T08:58:30","date_gmt":"2026-06-05T08:58:30","guid":{"rendered":"https:\/\/cozyrilakkuma.com\/?p=5799"},"modified":"2026-06-05T08:58:30","modified_gmt":"2026-06-05T08:58:30","slug":"when-one-door-closes-cassandra-lavalle","status":"publish","type":"post","link":"https:\/\/cozyrilakkuma.com\/?p=5799","title":{"rendered":"When One Door Closes | Cassandra LaValle"},"content":{"rendered":"


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Nearly fifteen years ago, I began Coco Kelley as a little side project. The blog was created as an outlet for my love of design. Fast forward to 2022, and I never would have believed my career trajectory would have taken me here. But like all good things\u2026 it\u2019s time for this journey to end, and another to begin.<\/span><\/p>\n

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While I\u2019m not ready to close the doors on blogging forever, my focus has truly shifted \u2013 or rather, the world around it has shifted. I\u2019m no longer interested in the label of \u2018influencer\u2019. And to be honest, I never really was. That title grew organically along with me, and while that role afforded me many an amazing opportunity, eventually I found myself burnt out by the cycle of sponsored posts and the demand of constant content. I felt like I was no longer living my life, but planning my life around what photos opportunities it would provide for me. And, frankly, that\u2019s no way to live. I wanted to create for creation sake. Travel for the love of travel. Cook a beautiful meal for my friends, not just photos.\u00a0<\/span><\/p>\n

In the past few years I asked myself a lot of questions both personal and professional around this question of what I want<\/em>, and what I learned was that in order to continue to <\/span>show up here it was time for me to show up authentically. Not a face behind a name, but the face <\/span>of <\/span><\/em>the name. I\u2019m not Coco. I\u2019m not Kelley. I\u2019m just Cassandra. <\/span><\/p>\n

I\u2019m also a few other things.\u00a0<\/p>\n

I\u2019m an Interior Stylist. My greatest passion in life is literally rearranging stuff. Your stuff. My stuff. Finding the ways to arrange that stuff into a story. Did you know that\u2019s a job? It\u2019s my job. It\u2019s amazing. And you can read about how it all works in our Services<\/a> section.<\/p>\n

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I\u2019m also a Shop Owner.<\/span><\/p>\n

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Last year, we opened Shop Coco Kelley, which is now Casa di LaValle<\/a>. It\u2019s my new baby and I\u2019m so proud of how much it\u2019s grown in just over a year. Every day I get to play with, and am surrounded by, beauty. I\u2019m sourcing vintage on the weekends. I\u2019m collaborating with local and international makers. I\u2019m pinching myself that I get to do this. Needless to say, you can expect to see a lot of behind the scenes and inspirational content from the shop around here. I\u2019m so excited for it to evolve.\u00a0<\/p>\n

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