{"id":19194,"date":"2026-06-09T11:07:14","date_gmt":"2026-06-09T11:07:14","guid":{"rendered":"https:\/\/cozyrilakkuma.com\/?p=19194"},"modified":"2026-06-09T11:07:14","modified_gmt":"2026-06-09T11:07:14","slug":"circana-soccer-related-toy-sales-jump-160-as-global-fan-demand-grows","status":"publish","type":"post","link":"https:\/\/cozyrilakkuma.com\/?p=19194","title":{"rendered":"Circana: Soccer-Related Toy Sales Jump 160% as Global Fan Demand Grows"},"content":{"rendered":"


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Soccer fandom is driving significant growth in the global toy industry, according to new data from Circana<\/a>.<\/p>\n

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Through April, soccer-related toy sales across the 12 global markets tracked by Circana increased 160% in dollar sales compared to the same period last year. The category now accounts for 9% of all sports-related toy sales, up from 4% a year ago.<\/p>\n

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\u201cUnlike prior tournaments, we\u2019re seeing a wider ecosystem of soccer-inspired products gaining traction and reflecting deeper engagement across age groups and product types,\u201d says Fr\u00e9d\u00e9rique Tutt, global toys industry advisor at Circana<\/a>. \u201cThis diversification reflects broader opportunity for licensors, retailers, and manufacturers to capture fan spending beyond traditional formats.\u201d<\/p>\n

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While trading card games<\/a> remain the largest segment, representing 44% of soccer-related toy sales, other categories are gaining momentum. Building sets account for 25% of sales, followed by collectible figures at 12%, with plush and additional categories also contributing to growth. The shift marks a notable change from the 2022 tournament cycle, when trading card games generated more than 80% of global soccer-related toy sales.<\/p>\n

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In April alone, World Soccer ranked as the third-fastest-growing toy property globally, behind Pok\u00e9mon and Super Mario. Monthly sales for World Soccer products reached $45 million as new merchandise arrived at retail.<\/p>\n

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The United States remains a major market for soccer-related toys. Circana reports that the FIFA World Cup 2026<\/a> Ballers Mystery Capsule from ZURU<\/a> was the second best-selling action figure collectible in the U.S. during April, while the LEGO Editions FIFA World Cup Official Trophy building set<\/a> ranked No. 1 in the building sets category based on dollar sales.<\/p>\n

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Demand has been especially strong in Mexico<\/a>, where April trading card sales surpassed those in the U.S. The launch of Panini\u2019s FIFA World Cup 2026 Official Sticker Collection April 30 quickly became the top-selling toy of the year in Mexico based on unit sales within its first week on shelves.<\/p>\n

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The United Kingdom is also seeing increased activity ahead of the tournament. For the week ending May 16, seven of the top 10 best-selling toys in the market carried the FIFA license<\/a>.<\/p>\n

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According to Circana, the expanding product mix reflects broader opportunities for licensors, manufacturers, and retailers<\/a> as soccer fandom grows across age groups and product categories. The firm expects sales momentum to continue building throughout the tournament, particularly in markets whose national teams advance deep into the competition.<\/p>\n

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Historically, toy sales tied to major soccer tournaments increase as teams progress through later rounds, and Circana will continue tracking the impact of the 2026 FIFA World Cup on the global<\/a> toy industry.<\/p>\n

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\u201cAs soccer continues to globalize, so does the commercial opportunity around it,\u201d adds Tutt. \u201cThese early results underscore the power of soccer-related toys and collectibles as both a cultural and retail phenomenon. With momentum already building \u2014 from triple-digit growth globally to early demand surges in key markets \u2014 we\u2019re seeing a broader, more diverse product landscape take shape. As new fans enter the category and spending expands beyond trading cards into building sets, figures, and plush, the upcoming tournament is shaping up to be not just a sporting event, but a major catalyst for the global toy market this summer.\u201d<\/p>\n

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Learn more at circana.com<\/a>.<\/p>\n

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FIFA WORLD CUP 2026 BALLERS SERIES 1<\/h2>\n

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Kids can build their dream team with collectibles inspired by the FIFA World Cup 2026. Open each mystery capsule to reveal one of 33 players, a collectible coin, a miniature soccer ball, and an additional surprise.<\/p>\n

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FIFA WORLD CUP 10-INCH COLORFUL BEAR PLUSH<\/h2>\n

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This 10-inch teddy bear plush has a colorful \u201c26\u201d pattern, a teal jersey featuring the FIFA Trophy logo and \u201c26\u201d on the back, and \u201cFIFA World Cup\u201d embroidered on its foot.<\/p>\n

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FIFA WORLD CUP 2026 4-INCH PLUSH KEYCHAINS<\/h2>\n

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Each plush mascot keychain, including Zayu the Jaguar (Mexico), Clutch the Bald Eagle (USA), and Maple the Moose (Canada), features the team uniform, the official FIFA logo, and a \u201cWe Are 26\u201d clip.<\/p>\n

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2025-26 DONRUSS ROAD TO THE WORLD CUP FIFA WORLD CUP 2026<\/h2>\n

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Donruss\u2019 collection of FIFA World Cup trading cards includes 50 Rated Rookies, Opti-Chrome, and base parallels, and more.<\/p>\n

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LEGO EDITIONS FIFA WORLD CUP OFFICIAL TROPHY<\/h2>\n

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Families can build their own FIFA World Cup Trophy with this 2,842-piece set. The top opens to reveal a removable scene with a FIFA-branded figure holding a mini trophy.<\/p>\n

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JAZWARES FIFA WORLD CUP 2026 COLLECTION<\/h2>\n

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Celebrate the FIFA World Cup 2026 with plush featuring mascots of the host countries: the U.S., Mexico, and Canada. The collection also includes plush versions of the trophy, different soccer balls, and more.<\/p>\n

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FIFA WORLD CUP 2026 SQUISHMALLOWS<\/h2>\n

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Squismallows meets soccer with three 8-inch plush inspired by the FIFA World Cup 2026 and its host countries. The collection features Clutch the Bald Eagle, Maple the Moose, and Zayu the Jaguar.\u00a0<\/p>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Soccer fandom is driving significant growth in the global toy industry, according to new data from Circana. Through April, soccer-related toy sales across the 12 global markets tracked by Circana increased 160% in dollar sales compared to the same period last year. The category now accounts for 9% of all sports-related toy sales, up from […]<\/p>\n","protected":false},"author":1,"featured_media":19195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[327],"tags":[],"dealstore":[],"offerexpiration":[],"class_list":["post-19194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecting-fan-corner"],"_links":{"self":[{"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=\/wp\/v2\/posts\/19194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19194"}],"version-history":[{"count":0,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=\/wp\/v2\/posts\/19194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=\/wp\/v2\/media\/19195"}],"wp:attachment":[{"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19194"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=19194"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/cozyrilakkuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=19194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}